Impact Storytelling Toolkit


Storytelling is the lifeblood of non-profits. It’s one of the most important ways you can connect with new and existing donors, share stories, and articulate your impact. It’s how you generate compassion, understanding and empathy in order to drive their organisational goals and, importantly, your fundraising targets.  However, we know that with limited budgets and resources, you face the challenge of being heard in a crowded marketplace.

So, The Funding Network has collaborated with experts to develop this Impact Storytelling Toolkit that will teach you all you need to know about the art of powerful storytelling. This will be a one-stop-shop for the tools, lessons, resources and best-practice examples you need to share emotional narratives and connect people with your work.


Mastering your story strategy

Module One

Visual Storytelling through Photography

Module Four

Sharing your story through PR

Module Seven

Collecting evidence to build your story

Module Two

Harnessing the Power of Videography

Module Five

Engaging Your Audiences on Social Media

Module Eight

Copywriting for compelling storytelling

Module Three

Design for
Impact

Module Six

Additional Resources