MODULE FIVE
HARNESSING THE POWER OF VIDEOGRAPHY


Improve the way you engage with audiences by shooting, editing and sharing your story through video.

This is a practical guide to filming, editing and sharing stories – using the tools and resources you already have. You’ll leave this session with an understanding of how to shoot stories using inexpensive equipment, simple techniques to edit your footage, and the optimal video lengths to share your content across your platforms. You’ll be able to better connect with your audiences, share engaging content and inspire donors.

What you'll learn

  • The importance of storytelling through video and how it affects your brain
  • How to use your smartphone to capture powerful stories
  • Tips and tricks to mobile and smartphone shooting, including as framing, lighting and sound 
  • Interview filming techniques
  • How to shoot cutaways to give your story context
  • Simple techniques to edit your footage and the best smartphone and laptop software

Templates and additional resources

Facebook Mobile Studio
The mobile phone is small but mighty tool. It houses everything you need, from a brilliant camera, to a ton of easy to use apps that empower you to make world class videos, gifs and images for your organisation. This resource will teach you how to remix existing content, shooting from scratch and tips and tricks to creating great content.  

How to Make an iPhone Video: A Step-by-Step Guide
If you aren't producing video content because you don't think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It's your iPhone.)

14 Video Production Tips to Enhance Quality and Drive Views
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention. Use these tips to instantly improve the production quality of your video marketing content to give it a nice little boost.

5 tips for adding video to your social media strategy
You’re missing out on a huge opportunity to reach your customers if you’re not incorporating videos into your content strategy — and optimizing those videos for social. But if you’re not a filmmaker or social media pro yourself, it all might seem a bit daunting. Fear not! Here are five essential things to keep in mind when starting to build out your personalised video strategy for social.


Special Offers

Digital Storytellers: Stories for Impact Workshops
Weekend Intensive: FIND, MAKE, EDIT & SHARE Your Impact Story.
Receive a 10% discount by entering the code "TFN" at the checkout. 

 

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Collaboration Partner

Mikey Leung & Tash Akib - Digital Storytellers

Meet Mikey and Tash from Digital Storytellers - a purpose-driven film-making agency. They craft impactful stories with positive narratives to make a difference in the world. Their mission is to help create a better narrative for the world, through telling stories that matter, and sharing their knowledge and resources to empower a wider community of storytellers just like you!

Course Syllabus