Explore the structures, techniques and tips that will help you craft compelling stories to engage and inspire. You’ll leave this session with an understanding of how to use language that resonates with your audience, how to create a strong brand voice, how to craft compelling headlines and why it’s important to tailor your copy for different platforms. You’ll be able to use powerful language that connects with new and existing networks, and creates an impact for your organisation.
Five tips to telling great stories that have impact and achieve your objectives
How to find your story’s purpose
How to frame your story to ensure you’re reaching the right people
How to use emotive language to bring your audience into the story
How to use the Three Act Structure to build your story
The do’s and don’ts with copywriting
The importance of human connection and how to weave this into your story to keep people engaged
Tips to start writing, when you’ve got writers block
How to evaluate the success of your story
Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
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The Charles Bukowski Guide to Effective Copywriting: 5 Tips
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35 Copywriting Tips & Tricks from the pros
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It’s how you show up: The power of authentic storytelling
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5 Ways to Sharpen Your Storytelling
Storytelling is more critical than ever for non-profits and for-purpose enterprises. In a world of information overload, the stories that capture and showcase your organisation’s impact in a compelling way are the key to strengthening connections with your supporters.
The Power of Narrative: Philanthropy and Storytelling
It’s not that we’re short on great stories—they’re everywhere. We hear, see and experience them every day in our work to catalyse positive social change. The story opportunities in philanthropy flow as bountifully as the chocolate river in Willy Wonka’s chocolate factory.
How to Create Compelling Content as an Amateur Writer: 7 Frameworks
A content framework is a basic system that guides you through the content creation process. These structures will help you write your article in a way that effectively presents your insights.
Nicole Richards -
Chief Storyteller, Philanthropy Australia
Nicole has helped share stories in the social sector for more than a decade, including most recently as Editor of Generosity Magazine. She has worked across the not-for-profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. As the Chief Storyteller at Philanthropy Australia, Nicole focusses on finding, writing and sharing the stories that inspire more and better philanthropy.