Craft compelling stories that move, motivate and mobilise your audiences

Explore the structures, techniques and tips that will help you craft compelling stories to engage and inspire. You’ll leave this session with an understanding of how to use language that resonates with your audience, how to create a strong brand voice, how to craft compelling headlines and why it’s important to tailor your copy for different platforms. You’ll be able to use powerful language that connects with new and existing networks, and creates an impact for your organisation.

What you'll learn

  • Identify the purpose of your story
  • Understand your audience and what motivates them
  • How to apply the traditional Three Act Structure
  • How to find and share the human connection
  • Learn to avoid common copywriting mistakes
  • How to do a great interview that asks the right questions
  • Tips to getting started 
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Templates and additional resources

How to Create Compelling Content as an Amateur Writer: 7 Frameworks
A content framework is a basic system that guides you through the content creation process. These structures will help you write your article in a way that effectively presents your insights.

Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
It's easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them?

The Charles Bukowski Guide to Effective Copywriting: 5 Tips
Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Download the free guide here for tips to become a better writer. 



Are there any tasks you think it would be valuable for them to complete to practice their learnings? 

  • Task 1
  • Task 2

Special Offers

Please include any special offers or promotion of upcoming workshops/seminars/conferences that you wish to share with TFN alumni.

Benchmark examples


Collaboration Partner


Nicole Richards


Chief Storyteller - Philanthropy Australia

Nicole has helped share stories in the social sector for more than a decade, including most recently as Editor of Generosity Magazine. Nicole has worked across the not-for-profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. As the Chief Storyteller at Philanthropy Australia , she focusses on finding, writing and sharing the stories that inspire more and better philanthropy. 

Course Syllabus

Learning Tools

Key Principles