Boost awareness of your organisation and share your stories through an effective public relations campaign. 

This session will cover the power of public relations to engage new audiences and boost awareness of your organisation. You’ll leave this session with understanding of what PR is, how it could be used to build awareness and supercharge your fundraising efforts, the ingredients of a successful PR campaign, and how to launch it to media. You’ll be ready to bring a PR campaign to life that shares real stories and connects with vast audiences.

What you'll learn

  • What is PR and what it is not

  • Why PR is important for building your brand, raising awareness and giving your organisation credibility

  • The importance of your call to action and keeping it consistent

  • How to build your story for the media and make sure it’s news-worthy

  • How to write a press release

  • Five top tips on reaching out to the media, including how to approach journalists, how to build a case study, and why it’s important to keep it local

Additional Resources & Articles

What is Public Relations? The Definition of PR in 100 Words or Less
Public relations isn’t an easy profession to define. Here, we've broken down exactly what PR is in less than 100 words, and included PR examples from the real world so you can fully understand the importance of PR.

I Do My Own PR “Go Getter Starter Kit”
Never written a press release or spoken to a journalist? No problem. In less than 2 hours, this kit will teach you the simple, proven and repeatable process to getting your small businesses
products/services featured on TV, radio, in newspapers, blogs & magazines.

How to Write a Press Release [Free Press Release Template + Example]
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about. This guide will give you an overview of what a press release is, and examples of powerful press releases.

8 Media Pitch Examples to Help You Get Noticed
This guide covers what not to do when pitching to the press, how to approach journalists and influencers, and how to create kick-ass pitches.

The Ultimate Guide to Public Relations in 2018
Discover how to use public relations to increase the visibility of your brand and drive views to your campaigns.

Everything You Need To Know About PR To Do It Yourself
Before you approach a PR agency to do the work for you, Fast Company has highlighted these public relations tips and start marketing yourself.

10 Pro Tips for Running an Effective PR Campaign
Learn 10 pro tips to run an effective PR campaign. A PR campaign can have a long-lasting impact on your brand’s reputation and public image, and also attract (positive) national attention, boost sales, and create a positive relationship between your brand and the public.

How to create a PR strategy
A PR strategy will help you organise your PR activities and make strategic decisions around the best way to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. To get started with your PR strategy, here is an outline of what is involved.


Collaboration Partner


Joceleyne Simpson & Nik Robinson - Co-Founders, I Do My Own PR

After 20+ years of advising some of the world's most loved brands, they decided to spend more time with the people that were inspiring them the most. Jocelyne Simpson has led the PR accounts for brands such as Coca-Cola, American Express, Disney & LEGO. Nik Robinson has been a radio broadcaster, creative director & head of content. The I Do My Own PR kit is an invaluable tool that for a small investment, steps you through what you need to do ensure your fundraising and campaign efforts are successful.

Course Syllabus