Boost awareness of your organisation and share your stories through an effective public relations campaign. 

This session will cover the power of public relations to engage new audiences and boost awareness of your organisation. You’ll leave this session with understanding of what PR is, how it could be used to build awareness and supercharge your fundraising efforts, the ingredients of a successful PR campaign, and how to launch it to media. You’ll be ready to bring a PR campaign to life that shares real stories and connects with vast audiences.

What you'll learn

  • learn how to use your smartphone to capture stories that your audience cares about
  • understand the optimal video length for social channels
  • gain and apply important story telling techniques such as……
  • 5-6 dot points about what the course will cover
  • 5-6 dot points about what the course will cover
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Templates and additional resources

How to Write a Press Release [Free Press Release Template + Example]
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about. A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.



Are there any tasks you think it would be valuable for them to complete to practice their learnings? 

  • Task 1
  • Task 2

Special Offers

Please include any special offers or promotion of upcoming workshops/seminars/conferences that you wish to share with TFN alumni.

Benchmark examples


Collaboration Partner

Course Syllabus

Learning Tools

Key Principles