MODULE EIGHT
ENGAGING YOUR AUDIENCES ON SOCIAL MEDIA


Discover how to use social media to build your brand, with measurable and meaningful results.     

Discover the easy steps to developing and implementing a powerful social media strategy that will build your brand profile. You’ll leave this session with an understanding of which social media platforms are best for your organisation, how to develop and roll out a social media strategy from start to finish, and how to measure results and replicate what’s working to build your platforms. You’ll have a good understanding of social media and the easy, affordable steps to building awareness and reaching new audiences.

What you'll learn

  • learn how to use your smartphone to capture stories that your audience cares about
  • understand the optimal video length for social channels
  • gain and apply important story telling techniques such as……
  • 5-6 dot points about what the course will cover
  • 5-6 dot points about what the course will cover
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Templates and additional resources

Choosing The Right Social Media Platforms
Download this ebook to learn about the core social media platforms available, their benefits for marketers and how to choose which are right for your organisation.

Hootsuite
From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+. Event if you have a tiny marketing budget, this one's worth signing up to for $17 a month as it's a huge time-saver. 

Content Marketing for Impact
Watch this webinar to learn: What is content marketing? What are the recommended sharing platforms? How do you track your effectiveness?

The Definitive Guide to Social Media Marketing
This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.

Kissmetrics
An analytics platform designed to optimise marketing success and return on investment. 

TweetDeck
Lets you create a more customised Twitter interface to monitor different users, hashtags, search terms, and lists. TweetDeck is a great tool to keep an eye on you or your organisation's notifications and mentions.

Social Mention 
Aggregates all of the blog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your organisation in one comprehensive view.

SumAll 
Connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.

Klout
Connects to your Facebook and Twitter accounts and provides suggestions of content you should share with your network -- as well as the ability to share said content natively from the app.

Tasks

Are there any tasks you think it would be valuable for them to complete to practice their learnings? 

  • Task 1
  • Task 2

Special Offers

Please include any special offers or promotion of upcoming workshops/seminars/conferences that you wish to share with TFN alumni.

Benchmark examples

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Collaboration Partner

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Alecia Hancock - 
Director, Hancock Creative

Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. 

She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Alecia is also a lecturer at Notre Dame University.

Course Syllabus

Learning Tools

Key Principles