Roots of Change is a storytelling platform dedicated to the Alumni community of The Funding Network Australia. Here we share their stories of ingenuity, courage, determination, spirit, growth and the impact these grassroots organisations have had, as a direct result of funds and support received from The Funding Network community.

Hello Sunday Morning

Hello Sunday Morning

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A movement towards a better drinking culture.

Hello Sunday Morning is a movement to change the world’s relationship with alcohol. Their vision is a world where drinking is an individual choice, not a cultural expectation. Near 80% of Australians believe we have a drinking problem. Hello Sunday Morning uses an on-line platform to support individuals to make long-term change in their drinking behaviour. A world where confidence and identity aren’t measured in standard servings. A world of better choices, fewer hangovers and unforgettable Sunday mornings.


2014 Pitch
Funds raised: $18,950

HSM pitched for funding support at TFN in Sydney on 9 April 2014 to finance the development of a smartphone app. Jamie’s enthusiastic articulation of HSM’s plan – an interactive facility to provide individuals choosing an extended break from alcohol with an atmosphere of mutual support and the capability to track their consumption online - secured $18,950 in development capital that evening, with a further $50,000 in subsequent funding provided after the event.

The impact...

Hello Sunday Morning wants to reinstate alcohol as something we can enjoy, not something we need.  Alcohol has played a significant role in Australia’s social history but for the 80% of Australians who consider this country has a drinking problem, it is ‘time, gentlemen’. Over one year, they'd witnessed a growing endorsement around HSM’s message and methods of mindful imbibing, echoing individual and community sentiments behind the statistics and a palpable inclination toward change.   

HSM CEO and Founder Chris Raine encourages anyone taking a break from alcohol to ‘treat it like an experiment’: focus on achieving one or two big goals, introduce themselves to as many people as possible - and dance'. HSM has done precisely that – maximising the opportunity to expand its network of supporters and establish new and significant sources of funding, including $1.1 million investment by federal government. Testifying to the enduring benefits of TFN presentation coaching and mentoring, HSM estimates between $150,000 and $300,000 worth of additional funding can be attributed to the influence of an improved pitch following the Sydney event. The team has since grown from 3 to 7 and the program now has a market reach of approximately 150,000 people. 

HSM crowned its progress over 12 months since the pitch, when it launched the app at an event in Sydney alongside the release of a new ad campaign. With 40,000 HSMers and counting, HSM is on track to achieve its pitch application targets within a few short months – and they are still dancing.  

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Read their Impact Report


Learn more about Hello Sunday Morning.

hellosundaymorning.org

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