Hello Sunday Morning
A movement towards a better drinking culture.
Hello Sunday Morning is a movement to change the world’s relationship with alcohol. Their vision is a world where drinking is an individual choice, not a cultural expectation. Near 80% of Australians believe we have a drinking problem. Hello Sunday Morning uses an on-line platform to support individuals to make long-term change in their drinking behaviour. A world where confidence and identity aren’t measured in standard servings. A world of better choices, fewer hangovers and unforgettable Sunday mornings.
Funds raised: $18,950
HSM pitched for funding support at TFN in Sydney on 9 April 2014 to finance the development of a smartphone app. Jamie’s enthusiastic articulation of HSM’s plan – an interactive facility to provide individuals choosing an extended break from alcohol with an atmosphere of mutual support and the capability to track their consumption online - secured $18,950 in development capital that evening, with a further $50,000 in subsequent funding provided after the event.
Hello Sunday Morning wants to reinstate alcohol as something we can enjoy, not something we need. Alcohol has played a significant role in Australia’s social history but for the 80% of Australians who consider this country has a drinking problem, it is ‘time, gentlemen’. Over one year, they'd witnessed a growing endorsement around HSM’s message and methods of mindful imbibing, echoing individual and community sentiments behind the statistics and a palpable inclination toward change.
HSM CEO and Founder Chris Raine encourages anyone taking a break from alcohol to ‘treat it like an experiment’: focus on achieving one or two big goals, introduce themselves to as many people as possible - and dance'. HSM has done precisely that – maximising the opportunity to expand its network of supporters and establish new and significant sources of funding, including $1.1 million investment by federal government. Testifying to the enduring benefits of TFN presentation coaching and mentoring, HSM estimates between $150,000 and $300,000 worth of additional funding can be attributed to the influence of an improved pitch following the Sydney event. The team has since grown from 3 to 7 and the program now has a market reach of approximately 150,000 people.
HSM crowned its progress over 12 months since the pitch, when it launched the app at an event in Sydney alongside the release of a new ad campaign. With 40,000 HSMers and counting, HSM is on track to achieve its pitch application targets within a few short months – and they are still dancing.
Read their Impact Report