The principles of a powerful story.

Learn to identify and capture compelling stories that will transform your listeners. You’ll leave this session with an understanding of the principles of a powerful story, and techniques to spot and collect stories through story-eliciting questions, identifying powerful storytellers and other methods. You’ll be able to master the art of storytelling and use clear, relatable and persuasive stories to engage your audiences.     

What you'll learn

  • learn how to use your smartphone to capture stories that your audience cares about
  • understand the optimal video length for social channels
  • gain and apply important story telling techniques such as……
  • 5-6 dot points about what the course will cover
  • 5-6 dot points about what the course will cover

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Additional resources and great articles

5 Ways Charity: Water Uses Storytelling To Inspire More Giving
Good stories provide an emotional bridge between people in need and the potential donors. Here’s the five key lessons for how to tell them. 

Navigating The World of Non-Profit Storytelling
"Stories" — the kind that people remember and respond to — "chronicle a character who undergoes some kind of change or transformation." This infographic looks at the ways non-profits are using storytelling to engage their audiences. 

Storytelling For Social Change
This piece from Nat Kendall-Taylor, CEO of Frameworks Institute, is a short and punchy reminder of the five principles for anyone involved in communication for social change.


Are there any tasks you think it would be valuable for them to complete to practice their learnings? 

  • Task 1
  • Task 2

Special Offers

Please include any special offers or promotion of upcoming workshops/seminars/conferences that you wish to share with TFN alumni.


Collaboration Partner


Shawn Callahan


- Founder & Director, Anecdote.

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Course Syllabus

Learning Tools

Key Principles